Advertising for Honda City

The music group Madness appeared in a Japanese TV ad campaign for the Honda City. The jingle was written by the entire band, which also appeared in the TV ad, doing its famous "nutty walk". The band apparently liked the jingle so much that they expanded it into a three minute pop song and released it as a b-side (B/W "Cardiac Arrest") that reached #14 in the UK charts. It was also included on Complete Madness, the band's best-selling greatest hits compilation from 1982. The track version of "In The City" replaced the repeated brand name "Honda Honda Honda..." with the more generic "doomba doomba doomba". The TV advertisements were included (though not listed) on the Divine Madness VHS video in 1992.